Overview
As the pandemic shifted consumer habits towards at-home experiences, there's a growing demand for high-quality, convenient beverages. While low-calorie, naturally flavored RTD seltzers have gained popularity, there's a gap in the market for drinks supporting digestive system. Most importantly, as shown by the success of White Claw, branding must be gender-neutral to appeal to a broader audience. Our new seltzer line weaves these new opportunities in the market with industry trends that have already proven success.
Zest is a premium, ready-to-drink seltzer brand that offers a convenient and elevated bar experience. With its unique blend of apple cider vinegar, distinctive flavors, and all-natural ingredients, Zest is poised to stand out in the competitive seltzer market.
Roles: Brand Strategy, Packaging Design, Illustration, Web Design
Tools: Illustrator, Photoshop, Figma
