Client: Piñaq
Date: July 2025
Deliverables: Landing Page Redesign, Social Media Assets (Photo & Video)
Team: Kaykov Media - Creative Direction
Ivan Molibozhenko - Senior Designer
Karen Harutyunyan - Junior Designer
Project
Pinaq Tequila introduced a new Margarita flavor to market, requiring a comprehensive digital campaign to support the product launch across social media, digital advertising, and web.
Brief
Challenge: Breaking through a saturated beverage market while maintaining Pinaq's bold brand identity - and doing so consistently across multiple digital formats with different audiences and intent.
Solution: Kaykov Media led the creative direction for a unified visual campaign spanning social media assets, digital ad banners, and web design. Each deliverable was tailored to its platform while maintaining a cohesive launch identity centered around the new Margarita flavor.
Outcome: The launch campaign drove a 15% overall increase in product sales and generated significant momentum for the Margarita flavor across New York City, establishing it as a standout addition to Pinaq's lineup and expanding the brand's reach to new consumers.
